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JWF, Newspaper Ads
Newspaper Advertising
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Newspaper advertising has been very successful for many local businesses like yours. With a variety of papers to choose from: dailys, weeklys and shopper circulars, you should be able to select the right paper to meet your budget and target audience needs.
You can narrow your target reach even further by placing your ad in certain newspaper editions/sections as well. One of the advantages of placing newspaper ads is it provides the perfect vehicle for delivering business-generating coupons, especially when placing larger-sized ads. These coupons will increase your customer response and allow you to track the effectiveness of your newspaper advertising.
If you choose not to offer a coupon, try and incorporate a unique sales offer to create a compelling reason for customers to contact you. Most newspaper advertising is in black & white, however, color advertising is becoming more and more popular. It all depends on what kind of budget you are working with. Remember, you'll be competing against other advertisers, so try and make your newspaper ad stand out.
Don't forget to measure the change in business after each placement, change in placement, or additional placement. That is how you know if you got a return on the investment.
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Sample Newspaper Ads
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Automotive Ads With Image
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2" x 3" |
4.25" x 6" |
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Residential Ads With Image
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2" x 3" |
4.25" x 6" |
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All Application Ads With Image
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2" x 3" |
4.25" x 6" |
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