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JWF, Marketing
Community Sponsorships
Getting involved in your local community is the right approach to take on many levels. First, it sends a positive message to local patrons that you are not just another retail outlet only concerned with turning a buck. It shows everyone that your establishment is committed to the overall enrichment of the town and its people. Second, it's non-traditional and less "in-your-face" way of increasing consumer awareness about your business and products. And finally, it will make you feel much better knowing you have given something back to your community.
There are a number of different ways to become involved in your local area. Here's a short list of the more common local community establishments/venues needing sponsorships:
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• Schools/PTAs |
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• Churches |
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• Hospitals |
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• Orphanages |
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• YMCA/YWCA |
| • Boy Scouts / Girl Scouts |
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• Town Parades—e.g. 4th of July, Thanksgiving |
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• Town Fairs |
| • Marathons / Walk-a-thons |
| • Little League / Soccer / Pop Warner Football Leagues |
| • Senior Citizen Homes |
Your sponsorship could include a monetary contribution and/or free window film applications, whichever works best for your business and partner institution. Whatever you decide, participating in these types of local sponsorships will leave a more positive lasting impression within your community and it will mean more business for you in the long run.
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